Summary
CALM, a UK based crowd funded magazine, discusses the often unmentioned topic of the state of mens mental health and its relation to the growing rate in suicide among men. However despite its claims to cater to men across a broad age gap little of the design or written conflict specifically discusses the issues and stories of older men.
This new subsidiary publication to CALM specifically targets that untapped market. With a fresh new design which caters more t this older demographic with its soft colour palette and low sensory impact is inspired by the traditional love of sailing among the baby boomers. This rebranding much like the original is a web and print based publication that would appear on store shelves such as Lulu Lemon, Steve Nash Fitness Center, or Chapters.
